In 2018, the target of Taihe Group’s sales is ___________.

"In 2018, Taihe Group aims to double its sales to 200 billion yuan." Huang Qisen, chairman of Taihe Group, said in an interview with Shanghai Securities News at the end of 2017.

Taihe’s 200 billion target speech made its share price rise and fall at the beginning of the market two days later. The fluctuation of the share price also attracted the attention letter of Shenzhen Stock Exchange. Whether the 200 billion sales target is a performance commitment for all shareholders. Taihe used the term "Chairman Huang Qisen’s sales target for 2018 is the company’s development goal and vision." Respond to inquiries and lightly address the "crisis" of inquiries.

However, Huang Qisen boasted that Haikou’s 200 billion yuan had brought trouble to Taihe. The company’s annual report published in 18 years, Taihe unexpectedly did not disclose last year’s sales. The Shenzhen Stock Exchange also sent another inquiry letter to Taihe to explain whether the actual sales in 2018 have reached the sales target and to analyze the reasons for the differences. By May 15, Taihe announced that it had applied to Shenzhen Stock Exchange for an extension of its inquiry letter because of its large content.

Needless to wait for Taihe’s reply, Kerry’s 2008 Top 100 Housing Sales List shows that Taihe’s sales are only 130.34 billion yuan, nearly 70 billion yuan different from Huang Qisen’s vision of 20 billion yuan.

Perhaps it was Taihe’s ease to break through the billion-dollar scale that made Huang Qisen confident about the company’s future. Taihe’s sales have just surged to 40 billion yuan in 2016, and Guohai Securities analysts predict that Taihe’s sales will grow by 45% to 58 billion yuan in 2017. But in the second year, Taihe gave the market a super surprise. It took only one year to complete the sales scale of over 100 billion yuan.

We should know that the Fuli plan, which ranked ahead of Taihe in sales in 16 years, has failed in 17 years, not to mention Shimao, the leader of Fujian family. As early as 14 years ago, he was ready to hit 100 billion achievements and failed to achieve this goal until 17 years, while Taihe’s sales in the same year were basically the same as Mao’s.

But this time the target set by Taihe is too high. In 2017, Xincheng Holdings and Shimao, which share the same sales volume as Taihe just exceeded 100 billion yuan, set their sales target growth rate at about 30%, and they also successfully and overfulfilled their performance.

Why is Taihe so ambitious? From the 17-year sales list, breaking through 200 billion means directly entering the top 10 housing enterprises. In the real estate industry which believes in "scale is king", scale means market share and discourse power.Life and Death Speed of Housing Enterprise Scale