If we say that in the field of luxury automobiles, the three top BBA companies have their own characteristics.

If we say that in the field of luxury automobiles, the three top BBA companies have their own characteristics and are always competing with each other. BMW is undoubtedly the only leader in motorcycle industry.As early as 1923, BMW built its first motorcycle, the R32.Six years later, in 1929, BMW’s first car, 315, came out. For 96 years, BMW motorcycles have been a leader in uncompromising cycling fun and global motorcycle technology. Therefore, no matter what genre you choose to play motorcycle, the brand you can’t avoid must be BMW [refueling]

Even in China, where policies and regulations are not very friendly to motorcycles, BMW motorcycle sales and share have been growing substantially. In 2018, BMW motorcycles grew by 35% in China, with sales reaching 7561 units.There are as many as 47 distributors in 35 cities. In the field of product and brand communication, people familiar with BMW may notice that BMW motorcycle advertisements are seldom seen in various terminal media channels. Instead, it relies on excellent product strength and strong brand influence to form a strong word-of-mouth effect in the moyou group. If BMW motorcycle is an evergreen tree, then motorcycle culture is the soil to support the growing of this tree, so BMW pays more attention to the popularization of motorcycle culture.

September 7, 2019 BMW Motorcycle Culture Festival opened in Chengdu. More than 5,000 motorcycle enthusiasts from all over the country gathered in Tianfu City to experience the innovative cultural experience and joy of riding brought by BMW Motorrad. This is also the sixth time that the Motorcycle Friends Festival was held in China.BMW Motorrad spares no effort to promote customer-centered experiential marketing activities, and strives to transform the brand spirit of "MAKE LIFE A RIDE", that is, "Making Biking a Life" into a real pleasure to see and feel.

The main sources of information acquisition for Chinese motorcycle consumers are online information, brand information and community sharing, but lack of family support. For safety reasons, inexperience in driving skills is a major obstacle for consumers to buy cars. Therefore, BMW Motorrad launched its 3T service strategy in July this year.Further deepen the "customer-centered" service concept. The so-called 3T, namely product sales (Trading), driving training (Training), motorcycle travel services (Traveling). For BMW motorcycle players, the 3T is a progressive process, but also allows you to never understand the BMW motorcycle, to the motorcycle into life into the blood process.

Based on the product distribution in the 3T strategy, the first business festival in the field of luxury motorcycles will be fully launched on September 17. BMW Motorrad, in cooperation with Tianmao and Jingdong e-commerce platforms, launched a large-scale concessional campaign in the official flagship store of BMW, offering a series of products including BMW Motorcycle Original accessories, life quality products and so on.At the same time, it also includes safety driving training courses, motorcycle travel group places and other activities. Remember, September 17, BMW Official Line Flagship StoreDon’t miss your friends.

In terms of driving safety and training, BMW Motorrad has become the first luxury brand in China’s motorcycle industry to provide helicopter rescue services since August.Prioritize the potential safety needs of customers. At the same time, BMW Motorrad officially launched the BMW Motorcycle China Cycling College project in early September to provide systematic and graded training, not only for motorcyclists to provide motorcycle driving skills courses, but also for skilled knights to provide BMW official training certification opportunities. Through various efforts, BMW Motorrad will further help build a safe riding environment and motorcycle culture.

In the BMW motorcycle culture circle, I also know that BMW Motorrad has a strong product matrix far beyond other brands in the luxury motorcycle market in China: nearly 30 models of six product series, covering sports, travel, streetcar, adventure, inheritors and flexible and comfortable urban travel series. Among them, the urban travel series launched a new high-end C400 GT scooter model at this cultural festival. The price of 829,000 yuan once again narrowed the distance between ordinary consumers and BMW motorcycles.